The Venture Collective

Cat Hernandez

Partner

By way of background, I spent nearly a decade operating before moving into venture five years ago. While becoming a VC was somewhat accidental, not a day goes by that I don’t appreciate the privilege of my position and the importance of using it to help others rise. For me, leveling the playing field as a woman, person of color, and first-generation immigrant comes from a deeply personal place — I get what it means to be misunderstood, overlooked, and underestimated.

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Notable Investments

Evergreen, LiftEd, Violet

Questions & Answers

Origin Story: In a couple sentences, how would you describe your path to becoming an investor?

After nearly a decade of operating in early stage startups, I found my way into venture somewhat accidentally in 2015. At the time, I could think of no better opportunity than to work alongside Brad Svrluga and Benjamin Sun to build a fund from the ground up and redefine what it meant be a successful, hands-on investor.

Investment Approach: What are the key factors you consider when evaluating a founding team?

Agility is the #1 thing I look for when evaluating founders/founding teams. It's the all-in-one characteristic that is hardest to suss out during diligence, but undeniably present in every founder I have had the privilege of working closely with over the years.

What's your style and approach when it comes to working with founders post-investment? What are the characteristics of founders you've worked well with?

I am a people first, hands-on investor. I work best with founders who recognize that, no matter how talented you might be,  successful companies cannot be built alone.

If I'm coming to pitch to you or your firm, what's the one piece of advice you'd give me?

Don't use your deck as a crux. Tell me a compelling story instead.

How would you describe your own personal mission and values, and how do they impact the way you invest?

For me, leveling the playing field as a woman, person of color, and first-generation immigrant comes from a deeply personal place — I get what it means to be misunderstood, overlooked, and underestimated. These days, I operate with the core belief that we, as financiers of the future, are responsible for investing in companies that aspire to reduce the varying layers of palpable inequity in society.

What do you like best about investing in NYC, and what’s your outlook on the future of NYC tech?

NYC is one of the most dynamic cities in the world and *that* is my favorite part of calling this city home. I genuinely believe that we've only scratched the surface of building a budding tech ecosystem here. Look out, Bay Area!