Aaron Holiday

Origin Story: In a couple sentences, how would you describe your path to becoming an investor?

I started my career as a software engineer on the equities Program Trading desk at Goldman Sachs. I built technology that helped transform how equities and foreign exchange derivatives are traded. I ultimately transitioned into VC to invest in software that transforms other industries, and realized that software wasn't use properly inside of VC firms. From there I set out to build a new type of VC firm that could be built on top of a software operating system for VC.
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Investment Approach: What are the key factors you consider when evaluating a founding team?

We seek to understand the key insight that the founder knows and the demonstrated ability to build.
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What's your style and approach when it comes to working with founders post-investment? What are the characteristics of founders you've worked well with?

We have built a Success Team that works closely with founders on customer acquisition, capital formation, and even brand & design. We work well with founders that are able to take advantage of resources and aspires to grow to a very large scale.
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If I'm coming to pitch to you or your firm, what's the one piece of advice you'd give me?

We want to know you on a personal level and what motivates you to build something iconic. We will seek to understand the your key insight and why it will be difficult to compete against.
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How would you describe your own personal mission and values, and how do they impact the way you invest?

Our purpose is to Bring the Invisible to Life. I like to invest in founders who have a vision for the world that doesn't yet exist, and world with founders to make their vision a reality.
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What do you like best about investing in NYC, and what’s your outlook on the future of NYC tech?

Cornell Tech and how it can catalyze pioneering leaders for the digital age.