Greycroft

Greycroft is a venture capital firm that focuses on technology start-ups and investments in the internet and mobile markets with offices in NYC and LA.
https://www.greycroft.com/
Stage
Pre-Seed and Seed
,
Location
New York, NY & Los Angeles, CA
Average Check Size
$100K – $5M
SectorS
Consumer
B2B
,
Media
,
Healthcare
Lead/Follow
Follow
,
Lead
Questions & Answers
Ellie Wheeler
Partner
Ellie Wheeler
Partner
Illustration of woman reading a comically large guide in central park

There's no need to go it alone.

The NY Tech ecosystem is special because of the community. Join to find the right investor for what you're building, connect with other founders, and get vendor recommendations and VC industry insights.

REGISTER
Discover your next investor
Sponsored by
Explore
Latest Insights
Fall in Love With the Pain Point: Sam Li on the Evolving World of Compliance and How to Meet Customers’ Complex Needs
Mind the Incentives—and Vesting Schedules—Advises Investor-Turned-Founder Michael Meng of Stellar Health
How Alma’s Dr. Harry Ritter Paved a ‘Fundamentally New Way’ To Deliver Mental Health
Dan Allred Runs SVB’s National Fintech Practice—and Is Very Focused on New York’s ‘Off the Charts’ Growth
As Dealflow Gets Competitive, Fintech-Focused Dash Fund Gets Collaborative
Henry Davis Helped Launch Glossier. With Chord Commerce, He Applies His Ecomm Insights More Broadly
Celebrating a Series A, Realm’s Liz Young Reflects on Narrowing Ideal Customer Profiles as a Key to Her Success
From mPesa in Kenya to Alloy’s Identity System, Laura Spiekerman Is Drawn to Infrastructure’s Big Fixes
The Emergence of Proptech and Importance of Vision, from Dhruva Rajendra of Recently-IPOed Latch
Pattern Prefers ‘Direct With Consumer’ Over ‘DTC’—Here’s How Suze Dowling Helps Build That Into the Org
Flymachine’s Andrew Dreskin: ‘You Never Know What’s Coming Around the Corner,’ But He’s Caught a Few Big Trends
Don’t Move Twenty Footballs One Yard, and Other Advice from Policygenius Cofounder Jennifer Fitzgerald
Primary’s Lia Zhang on How Fintech Is the Foundation of Consumer Behavior, SMB Success, and Software Value
How Jon Stein Built Betterment, From High-Minded Mission to Outsider Scrappiness
Balancing Bold Disruption and Collaboration with Incumbents, Anthemis’s Elizabeth Davis Puts Women First
Finary’s Roger Cawdette on Market Pops Becoming Pop Culture
Matt Harris of Bain Capital Ventures on New York’s Fintech Evolution, Friendliness to Vendors, and Failures in Regulation
Pinwheel’s Kurt Lin: Build Your Operating System Early, But Know Product-Market Fit ‘Is Like Falling in Love’
Alloy COO Edwina Johnson’s Investment Advice: 'Build Your Network and Spend Time Supporting Others'
9 law firms to set you up for success
Attract attention with these 12 branding agencies
Back to top
Latest Insights
Fall in Love With the Pain Point: Sam Li on the Evolving World of Compliance and How to Meet Customers’ Complex Needs
Mind the Incentives—and Vesting Schedules—Advises Investor-Turned-Founder Michael Meng of Stellar Health
How Alma’s Dr. Harry Ritter Paved a ‘Fundamentally New Way’ To Deliver Mental Health
Dan Allred Runs SVB’s National Fintech Practice—and Is Very Focused on New York’s ‘Off the Charts’ Growth
As Dealflow Gets Competitive, Fintech-Focused Dash Fund Gets Collaborative
Henry Davis Helped Launch Glossier. With Chord Commerce, He Applies His Ecomm Insights More Broadly
Celebrating a Series A, Realm’s Liz Young Reflects on Narrowing Ideal Customer Profiles as a Key to Her Success
From mPesa in Kenya to Alloy’s Identity System, Laura Spiekerman Is Drawn to Infrastructure’s Big Fixes
The Emergence of Proptech and Importance of Vision, from Dhruva Rajendra of Recently-IPOed Latch
Pattern Prefers ‘Direct With Consumer’ Over ‘DTC’—Here’s How Suze Dowling Helps Build That Into the Org
Flymachine’s Andrew Dreskin: ‘You Never Know What’s Coming Around the Corner,’ But He’s Caught a Few Big Trends
Don’t Move Twenty Footballs One Yard, and Other Advice from Policygenius Cofounder Jennifer Fitzgerald
Primary’s Lia Zhang on How Fintech Is the Foundation of Consumer Behavior, SMB Success, and Software Value
How Jon Stein Built Betterment, From High-Minded Mission to Outsider Scrappiness
Balancing Bold Disruption and Collaboration with Incumbents, Anthemis’s Elizabeth Davis Puts Women First
Finary’s Roger Cawdette on Market Pops Becoming Pop Culture
Matt Harris of Bain Capital Ventures on New York’s Fintech Evolution, Friendliness to Vendors, and Failures in Regulation
Pinwheel’s Kurt Lin: Build Your Operating System Early, But Know Product-Market Fit ‘Is Like Falling in Love’
Alloy COO Edwina Johnson’s Investment Advice: 'Build Your Network and Spend Time Supporting Others'
9 law firms to set you up for success
Attract attention with these 12 branding agencies
© 2021 NYC Founder Guide. All rights reserved.
Site by Paper Tiger